It was crucial for us to develop a profound understanding of every aspect of the surgical procedure because we were dealing with such an advanced medical topic as proximal anastomosis. In particular, we needed to understand the patients, the need, and what drives patients and medical professionals to act. In order to "speak their language," we read through a lot of the clinical research papers that the client provided, and we also studied a tonne of marketing materials created by competitors on related subject and products in order to gain marketing insights. The approach helped us to uncover, shape, and communicate the brand story in ways that allowed us to engage with healthcare professionals on a deeper, more sincere level.

We first developed a tagline for Enclose – II that clearly articulated the product’s competitive advantage, followed by a variety of branding and communication materials, such as clinical posters, leaflets, visual aids, illustrations, webinar invitation cards and roll-up standees for conferences.