Hernia Awareness Campaign and Product Launch
About the Client:
Peters Surgical is a leader in surgical device market with a portfolio of high-quality & innovative solutions addressing specialized surgical therapies. The company's mission is to improve the quality of patient care and to contribute to the success of surgical procedures. Peters Surgical designs, manufactures and distributes surgical single use-devices in over 90 countries.
The company was looking to expand its footprint in the Gastro-intestinal specialty in India with the launch of a premium surgical mesh for complex hernia repair surgery. The company’s goal was also to establish itself as an expert and a thought leader in the hernia repair industry and hence wanted to leverage the National Hernia Awareness Month.
- Product Brochure & Flyers
- Clinical Posters
- Product Packaging
- Leave Behind Leaflets
- Doctor Reminder Cards
- Roll-up Standees
What We Did:
In order to assist Peters Surgical in achieving its marketing objectives, we developed strategic branding and communication collaterals, such as eye-catching clinical posters, leaflets, myth-busting materials, cards that remind surgeons of the product's USP, handouts specifically for medical professionals, product brochures, flyers, packaging designs, and roll-up standees for conferences.